Demand response approaches in a research project versus a real business

Demand response through Aggregation is part of the energy transition towards a green and distributed system. Although market open in most European countries, its practical implementation not much successful yet. In last decade, research presented different options to deal with demand aggregation. This paper compares benefits limitations strategies implemented from perspective strategy followed by recently created company see which advances are currently useful business perspective. The study presents novel decision matrix evaluate strategies. Results show that there technical current Energy Management Systems need be taken into account when developing aggregation platforms. addition, highlights importance propose simple scalable solution allow consumers participate actively electricity markets create success model.